Now Meet Us
Since 2006, we’ve been helping tech companies - mostly start-ups, mostly in Israel - to market products and services around the world. We are a small team of experts lead by Amy Ariel, who loves startups so much that she couldn’t choose just one to work at, so she started-up this company. She has a unique combination of strategic thinking and hands-on marketing skills that enables companies to get off the ground and successfully market-to-scale or be acquired.
Amy has two Senior Marketing Consultants by her side.
Shara Ellenbogen executes campaigns and writes much of the content that is so essential for marketing today. With a background in journalism, Shara is a self-proclaimed wordsmith who enjoys helping companies find the best words for their story.
Dana Smadja is an experienced strategist and marketing professional, having worked with companies ranging from small startups to multi-billion dollar corporations. She has helped drive profitable businesses with clear go to-market strategies, unique brand identities and effectively tailoring messaging to customer needs.
We’re supported by a group of excellent designers, developers and writers that enable us to provide just the right team for each engagement.
The bottom line: When we take you on as a client, we consider ourselves a part of your team. We’re totally committed to your success, and you can count on us.
We thought about calling ourselves a boutique agency. Yes, we’re small. And exclusive. But we don’t sell clothes.